BizAcceleration Group

VISIONARY STRATEGIST DISRUPTING GOLF & SPORTS AS MARKET LEADERS

Biz Acceleration Group brings new products and technologies into the golf and sports markets, with sales and marketing leadership from Tony Duran.

Start a conversation See the case studies

Expertise

From a first product launch to a full sales department, the support covers every stage of taking something new to market.

  • New Innovations and Brands: Strategy and Sales Growth

    Read the Ogio story

  • Pioneering Disruptive New Market Categories

    Read the Softspikes story

  • Dual Sales Team Development & Refinement

    See how it works

  • Outsource Sales Management and Virtual Sales Departments

  • Business Plans, Investor Presentations and Executive Board Member

  • Growing Product Awareness & Demand through Product Integration

    See the broadcast work

  • Entrepreneur Coaching: Emerging Businesses and Start-Ups

Case Studies

Four examples of products and companies that grew in the golf and sports markets under Tony Duran’s guidance.

Softspikes
Over 99%of today’s spike replacement market is plastic cleats
Pioneering Disruptive New Market Categories

The Story of Softspikes

In the early 1990s, metal golf spikes dominated the market and were considered the standard in the golf industry. A small Maryland-based company, Softspikes, Inc., developed an alternative plastic cleat, but it was challenged with convincing golf shops to change a long-established pattern.

Tony Duran’s proactive grassroots strategies and inside sales execution to key influencers (golf professionals, golf directors, club managers and golf course superintendents) created a steady wave of golf courses banning metal spikes from their facilities, for the benefit of golfers and golf courses alike. Plastic cleats now make up over 99% of the spike replacement market today.

Ogio
Callaway
$75.5 millionall-cash acquisition of OGIO by Callaway Golf in 2017
New Innovations and Brands

The Growth of Ogio into a Callaway Acquisition

Early-stage outdoor backpack company Ogio International, based in Salt Lake City, Utah, used Tony Duran’s guidance to expand into the golf market with a golf bag line. Ogio also diversified its product offerings in its core outdoor retailer market, using multiple sales teams for each market.

Golf market sales exceed $25M annually, and the company’s overall sales have reached over $70M annually worldwide. In 2017, Callaway Golf Company (NYSE: ELY) acquired OGIO International, Inc. for $75.5 million in an all-cash transaction.

Giant
Ahead
Cleveland Golf
Giro
Adams Golf
QuietKat
Never Compromise
Shot Scope
Srixon
55inside sales and dual sales operations developed nationwide
Dual Sales Team Development & Refinement

Building and Fine-Tuning Sales Teams

Tony Duran pioneered the use of dual sales in the golf industry to build an Inc. 500 company that became the #2 company in putter market share. He has developed 55 inside sales and dual sales operations nationwide across numerous industries, giving clients hands-on development and management.

The combined use of proactive inside sales representatives working as team members with independent or company field sales representatives is used by over 65% of companies currently growing in the golf and sports markets.

SkyGolf
Crocs
Innoxone
NBC, ESPN, Golf Channel, Fox Sportsnetworks carrying in-broadcast product placement for clients
Growing Product Awareness & Demand through Product Integration

Clever Content

Product integration can be extremely effective in building consumer awareness and demand. Tony Duran’s vision and strategies have created client opportunities for in-broadcast product placement on NBC, ESPN, Golf Channel and Fox Sports. The integration of SkyCaddie (by SkyGolf) into national LPGA Tour events, with in-broadcast branding and product imaging, was done for the first time on national television under his creative development and direction.

INNOXONE’s Single Rider Golf Cart is currently featured on national television on the Golf Life show. Tony Duran assisted the Golf Life production team with strategies, content and on-site direction.

Watch the Golf Life segment on YouTube

Clients

Brands across golf, apparel, cycling, outdoor and sports technology.

  • Antigua Apparel
  • Cutter & Buck
  • Ogio
  • Ahead
  • Rains
  • Shot Scope
  • Innoxone
  • Crocs
  • Daphne's Headcovers
  • K2
  • Cleveland Golf
  • Srixon
  • Giant
  • Giro
  • Softspikes
  • Adams Golf
  • Perfect Club Golf
  • Never Compromise
  • True Linkswear
  • SkyGolf
  • Tagmarshal
  • Bobby Jones
  • QuietKat
  • Jeep
  • REI

Blog

Tony Duran on the products and ideas changing the game, published on LinkedIn.

Contact

Tell us about your product, your market and where you want to take it. We’ll get back to you to set up a conversation.

Prefer email? Write to tony@anthonyduran.com